Women-Owned Startup Brands We're Watching in 2021

Women-Owned Startup Brands We're Watching in 2021

A variety of brands caught our eyes this year as we looked at those making an impact in the fashion industry in 2021. These brands are trendsetters making a huge difference through their use of technology and/or their unique business models.

Women-owned brands we’re keeping an eye on in 2021

Getaway Sticks: A new womens’ shoe brand launching as a capsule collection of wedge heels. Getaway Sticks founder and CEO, Steffie Tomson, has used her background as a scientist to redesign women’s footwear from the ground up. The brand is backed by over a year of research and development that Steffie put into making the perfect shoe for any occasion. Getaway Sticks are stylish, comfortable and classic heels for all day wear.

Primary: Primary founders/co-CEOs Galyn Bernard and Christina Barbonell created a line of sustainable, classic, high quality kids’ clothing that doesn’t have slogans or labels. Their brand is focused on sustainability and great customer service.


Bevza: Minimalist, feminine and approachable luxury, by Ukranian designer, Svetlana Bevza. Designs are modern and current, but don’t feel trendy, and walk that perfect line between polished and still appropriate for work-from-home.


Hunter Bell: A New York City designer now based in Houston, Hunter Bell make sophisticated and feminine pieces that always look classy. Her prints and silhouettes are fun and flirty and always a bit elevated.


leMel: Sisters Mel & Jen own this jewelry business that specializes in classic, modern and one-of-a-kind jewelry. From every day favorites to engagement rings, they can handle all sort of custom orders, and have many delicate and classic pieces that are perfect for layering.


What other brands are you keeping an eye on this year? Let us know in the comments so we can check them out!