Startup Spotlight: 5 Innovative Female Founders Shaking up Fashion

Startup Spotlight: 5 Innovative Female Founders Shaking up Fashion

As a fellow female entrepreneur in the fashion tech space, I'm constantly inspired by the creativity and vision of other women breaking boundaries. Today I want to highlight 5 brands that are doing amazing things by rethinking how we make, wear and buy clothes and accessories.


This London-based startup is revolutionizing streetwear and sneaker culture. Founded by Pia Arrobio, Wethenew's innovative app lets you rent the hottest limited-edition kicks and gear from brands like Supreme, rather than having to hunt them down and pay insane resale prices. It's the perfect blend of fashion, tech and sustainability.


The textile industry has a huge environmental footprint, but Amsterdam's BYBORRE is working to change that. Co-founded by Borre Akkersdijk, they use cutting-edge knitting technology to create high-performance fabrics with minimal waste. Their futuristic textiles are being used by brands like Nike and Opening Ceremony.


Launched by Amanda Uprichard, Almé is bringing a fresh perspective to women's clothing with its modern, minimalist designs. What sets this brand apart is its use of innovative fabrics like cupro, a sustainable vegan silk made from cotton waste. Their flowing dresses and separates are as eco-friendly as they are chic


For the fashion-obsessed always on the hunt for the latest trends, Lyst is a game-changing platform. Using advanced data science, Lyst analyzes over 5 million fashion products to surface personalized recommendations tailored to your tastes. Their universal checkout and try-before-you-buy options make e-commerce more seamless than ever. Lyst is revolutionizing how we discover and buy fashion in the digital age.3


Founder Dana Donofree created AnaOno's line of stylish lingerie after her own diagnosis and treatment for breast cancer left her frustrated with the lack of options for women's bodies that have been changed by surgery or radiation. Her designs celebrate all bodies with beautiful, inclusive pieces.

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